So20

Hair Care


Harnessing advanced sulfate-free and paraben-free formulations enriched with Keratin and enhanced with amino acids, SO20 Hair Care shampoos and conditioners are designed to maximize your hair volume while adding texture and maintaining manageability. Suitable for a wide range of hair and skin types, SO20 Hair Care products gently cleanse and care for the scalp while maintaining your hairstyle and protecting your hair against irritating chemicals and environmental aggressors.

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Styling


Expertly crafted to strengthen and protect hair against damage during styling while minimizing frizz and improving manageability, SO20 Styling products lock in moisture and allow for long-term fixation without making hair hard or dry. All SO20 Styling products are enriched with concentrated active ingredients fortified with Vitamin E, Vitamin B3, and keratin to reduce frizz, increase shine, and strengthen hair no matter your style.

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